This is what my first 24 months of "business" looked like:
Summer 2022
I enroll into a life coaching program & get told that I should become a coach. I close my first $1000 deal on my first sales call without knowing what a landing page, a funnel or a “lead” was. I literally just copied everything my coach did to close me. After a few deals, I get scared at how much work & responsibility it really takes to run a business.
Fall/Winter 2022
I “take a break” from that business (which was quitting, but I didn’t want to admit it at the time) & start working at a library (best job of my life). I stay there for a few months until I realize I’m not cut out for a 9-to-5 & can’t settle for it, no matter how comfortable it is.
Winter/Spring 2023
I quit that job, move out of my parents' house, & start working on a second business idea (the Off Pxrn Movement). I grow my audience to 36k followers while learning about the actual game of business—landing pages, funnels, value ladders, leads, & all that marketing stuff—while also trying to build both the business & a membership community at the same time.
Summer 2023 to Winter 2024
I feel lonely, overwhelmed & disappointed by how much “boring” work it takes to actually build a business without employees. I take a break from business once again, deciding to pursue other work until I can make enough money to hire people for the boring tasks, with plans to return when I can focus only on what I love (essentially a beginner's synonym for quitting). I go through a few different jobs (fitness sales for a few weeks, marketing agency setter for another few weeks & network marketing for a few months) None of them make me “enough money.”
Spring/Summer 2024
I move back to my parents' house &, after a Tony Robbins event, realize it was all just a distraction out of fear. All I was missing was courage. I go back in business, learn a lot more with a more patient & open minded perspective, & finally close my first clients (literally while I sleep) using my own system & deeper understanding of business.
Although I know I still have a lot to learn & have probably only scratched the surface, I can confidently say that the “real” game began almost TWO YEARS after my first taste of business. Keep in mind that a lot of other things happened in my life during this time—romantic relationships, creative projects, travel, family time, & more. While this story only focuses on the business side, those other experiences surely had a significant influence on it as well.
Moral of the story & why you should give a f*ck about it:
"Most people overestimate what they can do in a year & underestimate what they can do in a decade." ~ Tony Robbins
Here are 3 things I want you to remember:
1- If it was easy, everybody would do it.
2- You can move ahead of 99% of people just by actually having a big vision & not ever giving up on it as long as you’re alive.
3- It’s going to take a lot of time, & that’s okay. It took the universe billions of years to create the complex & beautiful world we live in. You might think, for example, that a lot of time has passed since Jesus walked this earth, but those 2 Millenia are only about 1% of the existence of our species.
Imagine the 4.5 billion years old Earth as a 24-hour clock, with each hour representing 190 million years. In this grand timeline, an average human lifespan of 75 years would be equivalent to just a tiny fraction of a second—about one-sixth of a second. This shows just how short our individual lives are compared to the vast history of our planet.
The main reason people settle is because they're in a rush. Zoom out. Success is not a sprint, it’s a marathon. Chasing instant gratification is the enemy of progress. While people are thinking in terms of years, think in terms of decades. So here's...
How to build unshakeable patience in a world of instant gratification:
1- Build a Vision: Create a vision for your future so juicy it turns you on. Grab a piece of paper 0r open the "notes" app on your phone, put a 15 minute timer & create a list of the most exciting results you could possibly imagine in the areas of health, wealth, relationships & spirituality. Write as if you're a 5 year old making a list for Santa. Nothing is off limits.
2- Focus on High-Leverage Habits: Dedicate 50% of your day to high-leverage habits or activities that serve the purpose of building an unshakeable foundation for that vision.
My example for wealth: strategic writing for 3 hours every day makes it very hard NOT to make $100k/month minimum in a decade (I will share what I mean by strategic writing in a future newsletter).
3- Cultivate Radical Acceptance: Spend most of your time practicing radical acceptance & appreciation of the present moment. Whether you're resting or working, being present is key. This practice is what enables true patience, helping you appreciate the journey, stay focused, & operate from a state of abundance.
Remember, success takes time, & that's okay. It's not about the goals you achieve, but who you become in the process of achieving them.