Mistake #1
January 2022
The crypto bull run is on fire. NFTs are the hottest new thing. I'm watching youtube videos, hanging out in discords, making the most out of this "once in a lifetime" opportunity.
April 2022
3 NFT investments, 1 pump & dump scam, & a bunch of emotional crypto trading decisions later, I lost more than $2000. My dream of "escaping the matrix" turned into a nightmare.
Mistake #2
January 2023
I move out of my parents house with the dream of building a business. I am committed to learning about the game & doing whatever it takes to succeed.
Two weeks later
I come across a webinar teaching me about the power of funnels. This super successful guru shows me how this marketing strategy is basically the greatest thing ever & how it will make me rich fast & easy if I build it through his software following the steps in his course. I buy his whole thing for $2997, dedicated to launch my offer & have my first profitable month in business by June.
June 2023
Despite countless hours of hard work & dedication, learning about the game of business from scratch, 36k followers, 500 emails collected from a waiting list, I still haven't made a single dollar from that business. That's when a quote from Tony Robbins hits me: "Most people overestimate what they can do in a year & underestimate what they can do in a decade." He was right. It's almost never as easy as what it seems in the beginning.
I don't blame the funnel marketer. He technically didn't promise any specific result in x amount of time. He just played the rules of marketing like a master. The mistake was mine for expecting big results fast.
Lonely, overwhelmed, disappointed & with $2997 less in my bank account, I “take a break” from business deciding I was going to focus on something else until I make enough money to hire people that could do that boring & complicated funnel stuff for me. This is what I call a beginner's synonym for "quitting."
Mistake #3
September 2023
I participate to a goal-setting workshop. The public speaker makes me go through a process of noting down all of my biggest desires in different areas of life. I make the realization that the only thing I'm missing in my life is money. I dedicate myself to the goal of making $1 million dollars by September 21st 2024.
With that filter in my mind, I look at the 3 different projects/jobs I'm currently committed to. The first is an appointment setter for a non-fiction book marketing agency (great team, great conditions, basically a dream job for me). The second is network marketing. The third is my own business (I was only creating content at that moment). "Which one could even possibly allow me to make $1 Million in the next year?"
I end up choosing network marketing.
March 2024
6 months of work later, completely unfulfilled & a few thousand more dollars in revenue, not only do I realize that going from 0 to $1 million in a year with that business model was completely impossible, but that the game isn't any different from all other pursuits. I still have to pay the ignorance tax in the first months & it still takes way more sacrifice than what it looks like on the surface. My mind goes "If it was easy, everybody would do it." F*ck.
Moral of the story:
Those painful mistakes eventually turned into a great blessing. More clarity in my vision, more alignment in my business & more wisdom on my journey were born out of it. Plus, I get to share that experience with you so that you can progress faster with less pain. Win-Win. So here's the big lesson:
Urgency in a context of low sacrifice tolerance creates the most dangerous distractions. (let me explain)
When I made all of these decisions, I knew I wanted to make a whole lot of money & I knew all of my reasons why, but wanting it FAST (urgency) without considering what I'm not willing to sacrifice (low sacrifice tolerance) was my mistake.
Sure, going from making 20k per year to $1 million in a year is possible, but at what cost? Good f*cking luck trying to 50x your income in a year without sacrificing some of your health, close relationships or peace of mind.
Nothing wrong if you do. Most people's crazy stories of ridiculously fast success happened when they actually didn't have a choice. Someone was either going to die or be born soon. That's when sacrificing EVERYTHING makes sense. But the common mistake here is to expect the big results fast without being willing to pay the price. So here's...
How to create a distraction-proof vision (if you give a f*ck about saving your time & money):
1- Uncover your ultimate version of greatness in the areas of health (body), wealth (business), relationships (love) & wellbeing (mind) by creating a list of the most exciting results you could possibly imagine for each one of them. Write as if you're a 5 year old making a list for Santa. Nothing is off limits. Put a 15 minute timer & go ALL IN.
My example for wealth: I want to make $1 million/month, doing what I love & working less than 40h/week as a digital nomad.
2- Uncover your sacrifice tolerance by creating a list of everything you're not willing to sacrifice until you get to that greatness.
My example for health: no matter what, I will never sleep less than 7 hours per night on average for more than 3 days.
3- Now that you know what you want (greatness) & what you're not willing to do to get there (sacrifice tolerance), picture what your life would look like in a decade (not in a year) if you actually GO ALL IN starting today WITHOUT sacrificing what's most important to you. This is what your greatest potential looks like. Why would you settle for anything less than that?
Every distraction steals energy away from that greatness, whether it's cheap pleasure like pxrn or shiny objects like "get rich quick" strategies.
Every time you come across a new opportunity, remember to ask yourself: does that actually get me closer to my vision in all 4 areas or does it pull me away?
This question is the key.
"Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers." ~ Tony Robbins